MARKETING HUGO VEGA HUERTA

MARKETING HUGO VEGA HUERTA

SYLLABLE - MARKETING

1. GENERAL SPECIFICATION

 Subject: MARKETING

 Code: 209004

 Status: Required.

 Course Length: 17 weeks

 Pre requisite: 206005

 Weekly Hours: Theory - 3 hours.

 Credits: 3.0

 Semester: 2011-I

 Professor: Mg. Hugo Vega Huerta

 2. SOMMELIER

 The course explains the theoretical principles, techniques and management tools suitable for analyzing the supply and market demand.

 3. GENERAL PURPOSE

 To prepare students to make use of marketing strategies and have a vision of the market from the perspective of leadership and competitiveness.

 4. SPECIFIC OBJECTIVES

 Upon completion, students will be able to:

 1. Understand that this is the Marketing and utility

 2. Apply the appropriate rate for each firm marketing

 3. Design and develop new products.

 4. Conduct analysis of market needs

5. ANALYTICAL CONTENTS OF WEEKS:

Week	Topics	Works
1	Introduction to Marketing. Concepts, Historical Background, Evolution. Future Vision Marketing.	PRODUCT
2	Marketing Systems Approach. Marketing Objects (Enterprise, Product, Market, Customer). Object Attributes Marketing (Quality, Price, Packaging, Brand). Interrelationship and dependence among the objects of Marketing.	VIDEO
3	Marketing Mix (Summary). 1P + The 4 Ps of Marketing (Product, Price, Place, Promotion, People).
4	The Enterprise and Market. Enterprise, Business Rates, Life Cycle, ergodic, Innovation, Competitiveness. The Market, Buyers, Sellers. Geographic Division. International market. Supply and Demand.
5	Market Research and Information Systems.The Marketing Information System, Evaluation of Information Needs. Development and Distribution of Information.
6	Segmentation and Positioning. Selection of Market Segmentation, Target Market, Positioning, Differentiation.
7	The Global Market and Electronic Commerce. Global Marketing, Internationalization. International Trade. Electronic Commerce
8	Midterm Exam.	EXAM
9	The Product Product Definition, Product Needs, Product Lines, Product Life Cycle.
10	Distribution ChannelsDefinition of Distribution Channels, Selecting a Distribution Channel, Intermediaries.
11	The Price Policy Defining Pricing Policy, Methods for Pricing, Price Adjustmen	BOOK SUMMARY 8-14
12	Quality Product Definition of Product Quality. Quality regardless of price. Leading Technology and Quality
13	The Promotion. Definition of Promotion. Promotion Plan, Advertising, Sales and After Sales.
14	The Services Definition of Services. Importance of services in the modern economy. Classes of Services.
15	Strategic Alliances in the global market Definition of Strategic Alliances Success Factors for Strategic Alliances, International artnerships.
16	Final Exam.
17	Review of Substitution.

marketing hugo vega huerta